Challenge: Luxury aircraft seating pioneer Pierre-Louis Moroni created a new and unique product for the business jet travel market. His company, Pierre Avion, needed a set of images for the launch of the product and their brand. The images were to communicate the luxury nature of this new sleep product and the various options which customers can select when ordering. Additionally, the product needed to be shown in use aboard a business jet for a sense of how this sleep system is used in practice.
Result: We created a discovery process with the Product Designer to establish the desired aesthetic to bring their product to market. This conversation started from Pierre Avion's customers and end-users then worked backward to inform the aesthetic and shoot technique. We were able to bring our location studio setup to the Pierre Avion facility and achieve the desired aesthetic goal. Having the studio at the production facility was a huge advantage for moving product on and off set efficiently. The images are used as web storefront, digital marketing and print advertising.