PRAEDICAT - Bob Beresh Photography

Challenge:     Predictive risk analytics company Praedicat is the first commercial offshoot of The Rand Corporation. In establishing their corporate identity, Praedicat cemented a color palate and brand imagery to complement their innovative place in the insurance industry. To accompany this, they needed executive portraiture and image library material which would convey the same brand aesthetic.

Result:      Working with company's Operations Team and CEO, Bob Beresh was able to take a deeper dive into the desired aesthetic of their executive portraits. We integrated their brand colors into the portrait background and created a vibrant set of images which conveyed the bright, fresh and talented nature of their working group. Bringing out the personality in people who are not always comfortable in front of the camera is very important and Bob was able to connect with his portrait subjects and deliver great images. The photos are used in digital marketing, personal branding, web presence and investor reports.

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